Giovani Creativi.Le origini del genio
Rejected visual identity for an art exhibition held in Rome at Palazzo Massimo between 19.11.2019 and 31.01.2020.
Giovani Creativi aimed to intercept creative genius's matrix in Italy's history transmitting it in a bridge between ancient and contemporary.
The ancientness concept is represented through the blurriness of the image. Contemporary is communicated through the generated gradient instead.
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Visual identity proposal for Giovani Creativi (2019)
